Overview

Why this is for you

Where's your brand style guide?

A brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more.

Put another way, it’s a reference tool that helps maintain consistency in what a brand looks, feels and sounds like.

It’s so powerful that some people even call it a brand bible, but don’t let that intimidate you—those are just different names for the same document.

Is your brand look and feel consistent?

Using a brand book ensures that your brand looks and feels the same, even when you have different people working on customer service, marketing, design and sales.

The same logic applies to brands: inconsistency will confuse and alienate your customers.

A style guide is important because it helps your business communicate in a consistent way across all teams and channels.

What is your company’s personality?

Think of your brand identity as your company’s personality. It’s how the world recognizes you and begins to trust you.

If you see someone change how they look and act all the time, you won’t feel like you know who they are, and you certainly wouldn’t trust them.

The Process

How we design your brand

The brand design process takes about 10 - 25 working days to complete requiring your key management and staff at several stages.

Collect brand guide inspiration - with key stakeholders

What’s worked for your brand in the past? Collect examples of successful ads, emails, mailers, etc. What do other brands do that you like? What questions come up repeatedly? Keep track of recurring feedback.

Define Business Details and Specifics - the anchors that hold your brand

Write a mission statement about why your company exists and a vision statement about where you want your brand to go. Determine the guiding principles for company decisions and actions. Memorable values will make it easy for your team to stay on-brand. Describe who your customers are and why they need you.

Define your essential brand guide elements

We create the guidelines around your brand story, logo usage, brand color palette, typography and fonts, images and brand voice.

These will be used to determine how the collateral will be designed and used.

Make a list other brand collateral - your guide should cover

Is your brand primarily digital? You probably need to codify how you layout images on your website.

Do you sell physical products? Perhaps you need packaging guidelines that explain when to use the product name and when to use the company name.

Make an outline for your brand style guide

Now we combine all the rules and standards and combine them into a document that outlines brand guidelines.

The document will cover: Brand Story, Logo, Color Palette, Typography, Imagery, Voice & Website.

Design the rest of the collateral needed

By now we should know if there is any extra brand collateral that needs designing. So this is when we make teh decision to either create them along the new guide or wait for a future date. This will be done per collateral needed.

The Investment

Which packages suits your needs

Basic BrandDesign

R4 499

In our basic brand design you get these value adds below.

  • Steps 1 to 4
  • Logo Design
  • Logo Usage and guidelines
Most Popular

Standard BrandDesign

R8 499

Our most popular package is the Standard Brand Design which gives you the following:

  • Steps 1 - 5
  • Logo
  • Messaging
  • Color Palette
  • Typography
  • Graphic Elements
  • Brand Style Guide

Custom BrandDesign

On request

With our Custom workshop you can take advantage of all the following features:

  • Standard Brand Design
  • Business cards and letterhead
  • Brochures and info sheets
  • Signage
  • Social media post templates
  • Presentation templates