No matter what type of content is on your website, it is vital that you conduct audits every now and then to make sure that it is staying relevant and effective for producing the results that you want.

When you create an inventory of your existing content, you will become aware of the gaps in content and will also be able to see the type of content that is performing well.

This gives you the information that you need to move forward in being successful.

The bottom line: content marketing and SEO performance is an ongoing task. Your content needs to be regularly reviewed (yearly) to ensure peak performance.

What will a content audit accomplish?

A content audit will identify content that needs to be removed, improved, optimized or rewritten. A content audit will identify content that needs to be removed, improved, optimized or rewritten.

If executed properly, a content audit will greatly improve the performance of your existing assets and lay the groundwork for future creation as well.

At the macro level, a content audit will answer:

  • What content is performing best?
  • What content is performing best?
  • What content is my audience connecting with?
  • Which content is unnecessary or even detrimental?
  • How can I improve my overall strategy?

And at the micro:

  • Which pages represent the best opportunities for optimization?
  • Where are the gaps in my content? Overlaps? Cannibalization?
  • Are there pages with high traffic but low conversions?
  • How should we allocate our content resources going forward?

We will be performing a Qualitative Content Audit. Kujenga evaluates your content based on criteria such as content structure, readability, branding, tone and other subjective criteria. These factor into the overall usability of the content on a site.

Does it speak to the user? Will the user find it actionable?

Our Content Audit Process

Step 1:

Generate a list of all your content

 

Step 4:

Conduct “gap” analysis

Step 2:

Retrieve metrics, and categorize content

 

Step 5:

Create content audit report

Step 3:

Create an in-depth reader/customer profile

 

Q & A Session

To discuss any questions or clarifications with your Content Audit report

Next Steps Forward

We provide you with a step-by-step plan on how you can improve your Content Marketing to achieve your goals and objectives

    Get your FREE Content Audit

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