Do you need to maximise your potential enquiry rates but don’t have the expertise or time to spare to make it happen?

PPC Marketing is all about getting to know your business, your customers, your competitors and the triggers than turn prospects into conversions

Increased exposure, immediately

Pay Per Click (PPC) works in real time and can be hosted by influential websites such as search engines, helping to improve your brand visibility.

Gain the competitive edge

Pay Per Click (PPC) service is highly personalisable and can help you increase your customer base and build lasting relationships with your audience.

Increased profits and sales

Pay Per Click Management (PPC) can help you reach your target audience. That means better quality traffic and increased conversion rates.

An opportunity for calls to action

Pay Per Click advertising without a call to action is not effective. Simple calls to action optimise your PPC campaigns and encourage users to visit your site.

Unlike other PPC agencies or services, our team spend time analysing the length of each website visit and the journey each visitor takes from the sample set taken. We’ll uncover powerful terms that drive conversions rather than easy-wins that simply drive traffic.

We’ll work with your in-house marketing team to help unearth new communities of interest, and support other marketing activity like offline advertising with intelligent and timely paid advertising.

Paid search drives relevant and targeted traffic to your website by showing ads for your business on search engine results pages (SERPs) when users search for related keywords. The pricing model means you only pay a fee each time someone clicks on your ad and visits your site (pay-per-click/PPC)

Unlike other PPC agencies or services, our team spend time analysing the length of each website visit and the journey each visitor takes from the sample set taken. We’ll uncover powerful terms that drive conversions rather than easy-wins that simply drive traffic.

We’ll work with your in-house marketing team to help unearth new communities of interest, and support other marketing activity like offline advertising with intelligent and timely paid advertising.

We’ll keep evolving your paid search campaigns to drive quality traffic to your preferred outcome and drive down the cost of your PPC campaign.

Our approach is as follows:

Finally, we take into consideration the user’s experience once they have clicked on an ad and jump to your landing page. Is the page relevant to the ad? Are there well placed call to actions? Is the page well optimised for conversions? We’ll take care of this for you

Reach

First, we set about ensuring that your PPC campaigns are setup to target your potential customers where and when they are searching.

Some factors that may affect your reach include:

  • Campaign settings
  • Geographical targeting
  • Campaign budget
  • Keyword selection
  • Keyword bids
  • Ad schedule

Relevancy

We also look to ensure that you’re are attracting the right type of customers.

We evaluate how relevant your keywords and ad copy are and whether these are in-line with your advertising goals.

Some factors that may affect relevancy include:

  • Targeting
  • Keyword selection
  • Ad copy

Efficiency

Perhaps the most important factor when it comes to PPC Marketing is efficiency. Here we look at how your advertising budget is spent and whether or not you are achieving your advertising goals.

Some factors that may affect efficiency include:

  • Campaign structure
  • Campaign budget
  • Keyword bids
  • Mobile bid multipliers
  • Negative keywords

The immediacy of paid search campaigns allows you to drive traffic, leads and revenue to your website within a remarkably short timeframe

Paid search:

  • Has an almost instant impact

  • Can give you first page exposure on major search engines

  • Can send immediate and consistent traffic to your website

  • Allows campaigns to be tested and ads to be accurately targeted

  • Can be optimised to drive leads or transactions to your site

  • Gives your brand large reach and exposure

  • Ensures your ads match relevant search queries

  • Allows for accurate tracking

Request your free PPC review!

Let us reveal to you where, to whom and what keywords you are using and should be using to achieve your goals.